Web Designer Local In Jax Florida: A Creative Digital Agency Can Craft A Compelling Online Presence For Your Service

Providers Provided by Site Style Agencies

Ever feel like you're yelling into deep space with your existing site? Like you've built a lovely store, however no one can find the door? That's a typical aggravation. Lots of services battle with sites that merely do not provide. They may be aesthetically appealing, but do not have the tactical design and performance needed to draw in and transform visitors. It resembles having a cars with a lawnmower engine-- looks terrific, however does not carry out.

Comprehensive Solutions for a Digital World

At Fisher Agency, we comprehend these obstacles intimately. We do not simply develop websites; we craft digital experiences that drive results. Our approach is holistic, addressing every element of your online presence to ensure it's not just visually pleasing however likewise highly effective.

• Custom Website Design: We tailor every website to reflect your unique brand identity and organization objectives. Forget cookie-cutter design templates; we have to do with bespoke solutions.
• E-commerce Advancement: Ready to sell online? We develop robust and user-friendly e-commerce platforms that make purchasing a breeze.
• Seo (SEO): A gorgeous site is worthless if nobody can discover it. Our SEO methods guarantee your site ranks high in search outcomes, driving organic traffic.
• Material Development: Engaging material is king. We develop compelling copy and visuals that resonate with your target audience and keep them coming back for more.

Opening Your Online Prospective

Think of a website that not just looks stunning however also effortlessly guides visitors through the sales funnel, transforming them into loyal customers. A website that ranks high on Google, bringing a steady stream of certified leads. A digital existence that really reflects the worth you provide. That's the power of a well-executed site design strategy.

With Fisher Agency, you're not just getting a site; you're purchasing an extensive digital option developed to elevate your brand and drive sustainable growth. We dive deep into comprehending your business, your target audience, and your competitive landscape to produce a site that truly stands apart. From initial concept to last launch, we're with you every action of the way, guaranteeing your vision ends up being a reality. Let us transform your online existence into a powerful engine for success!

Mobile-First Approach

Did you understand that more than half of all web traffic originates from mobile devices? If your site isn't optimized for mobile, you're basically locking the door on a huge sector of possible customers. We focus on mobile-first design, ensuring your site looks and works flawlessly on any gadget, providing a smooth user experience for everyone.

Unlocking Development: The Advantages of a Site Style Agency

Ever seem like your online presence is stuck in the digital dark ages? Like your website, the face of your service online, isn't rather reflecting the luster of what you offer? It's a typical issue. Numerous companies put resources into stellar product and services but stumble when it pertains to showcasing them efficiently online. It's like having a treasure chest however forgetting to open it. What if your website isn't converting visitors into clients? What if you're losing potential service due to the fact that of outdated design or clunky navigation? This is where the competence of a site style agency steps in, providing a beacon of hope in the often-turbulent seas of the internet.

Beyond Aesthetic Appeals: Strategic Advantages

A top-tier agency, like Fisher Agency, brings more to the table than just quite pictures; they are designers of digital experiences. They understand the nuances of user experience (UX) and user interface (UI) style, guaranteeing your site isn't just aesthetically attractive however also exceptionally instinctive. Think about it: a smooth journey for your visitors, guiding them easily from landing page to conversion. This isn't simply about making things look good; it's about making things work.

• Improved User Experience: A properly designed website keeps visitors engaged and encourages them to check out even more.
• Improved Browse Engine Optimization (SEO): A professionally designed site is more likely to rank greater in search results.
• Increased Conversion Rates: A clear and convincing website style can significantly increase your sales.

The Fisher Agency Distinction: Navigating the Digital Labyrinth

Fisher Agency stands out at understanding your target market and crafting a website that speaks straight to their needs and desires. They do not simply construct websites; they construct relationships. By conducting extensive research study and analysis, they can identify the optimum style components, content technique, and calls to action that will resonate with your ideal consumer. They recognize the difficulty of standing out in a congested marketplace. They supply a thorough approach to website design, ensuring your website is not just visually stunning however also tactically lined up with your company objectives.

Remaining Ahead of the Curve

The digital landscape is continuously evolving. What's fashionable today may be obsolete tomorrow. A website style firm remains on top of the newest trends, technologies, and best practices, ensuring your website stays fresh, relevant, and competitive. Did you know that mobile-first indexing is now a main consider search engine rankings? Agencies comprehend the importance of responsive design, ensuring your site looks and functions flawlessly on any gadget. You access to a team of knowledgeable experts with diverse knowledge, from designers and developers to content strategists and marketing specialists. This collective method guarantees that every aspect of your site is enhanced for success.

Translating the Site Style Firm Project Workflow

Ever seem like you're rounding up felines when attempting to get a website job off the ground? It's a common situation. A chaotic task workflow can result in missed out on deadlines, ballooning budgets, and a final product that does not quite strike the mark. It's like trying to bake a cake without a recipe-- untidy and unforeseeable.

The Initial Assessment: Laying the Structure

This isn't just a chit-chat session; it's the blueprint phase. The Fisher Agency, for circumstances, dives deep, asking concerns you may not have actually even considered. What are your KPIs? What's your brand name voice? Who is your perfect customer, actually? Comprehending these subtleties early on prevents costly modifications later.

Design & & Development: Where the Magic Happens

• Wireframing: Think about it as the skeleton of your site.
• Mockups: This is where the visual appeal comes to life. Does it resonate with your brand?
• Development: Code, code, code! Ensuring performance and responsiveness.

A smooth handoff in between style and advancement is essential (Fisher Agency). Have you ever seen a lovely design get butchered throughout the advancement phase? They make sure smooth communication to maintain style integrity throughout the entire process

Content is King, but Technique is Queen

Having a hard time to articulate your brand's story? It is a typical predicament - Fisher Agency. Many services have a tough time understanding where to begin. The Fisher Agency understands this fragile process. They craft compelling stories that resonate with your audience. They likewise optimize your material for search engines, ensuring you're not just stating something, however that individuals are in fact hearing it

Testing & & Launch: The Last Frontier

Before you pop the champagne, rigorous testing is vital. Do all the links work? Is the website responsive across different gadgets? The Fisher Agency leaves no stone unturned. And when it's time to launch, they ensure a smooth shift, decreasing downtime and maximizing effect. Did you know that a sluggish packing time can drastically affect your bounce rate and lower your search engine ranking? Every safety measure is taken to guarantee an effective launch.

The Secret Sauce: Interaction & & Transparency

What sets a terrific site design company apart? It's not simply technical ability; it's interaction. Routine updates, transparent job tracking, and a desire to listen-- these are the trademarks of a successful partnership. The Fisher Agency keeps you in the loop every step of the method. Fisher Agency. This avoids misunderstandings and makes sure that the end product lines up with your vision. They utilize task management tools that enable you to see how the site is occurring

Developing Landscapes: Website Style Company Trends

Ever feel like websites are beginning to look ... the same? It's easy to fall into the trap of following the crowd, however that's a proven method to mix into the digital wallpaper. The present wave is everything about standing apart. Believe asymmetrical designs, bold typography that shrieks personality, and interactions that surprise and pleasure. Forget cookie-cutter design templates; personalization is king. Are you prepared to accept the non-traditional?

Among the most considerable shifts? Availability. It's no longer an afterthought, it's a fundamental requirement. Websites need to be inclusive, dealing with users with impairments. This isn't simply about ticking boxes; it's about broadening your reach and creating a better experience for everybody. If your site isn't available, you're leaving potential clients-- and earnings-- on the table. The user experience ought to always be at the forefront.

The Mobile Imperative

Mobile-first isn't just a buzzword; it's the reality. More people are searching on their phones than on desktops. If your site isn't enhanced for mobile, you're essentially invisible to a large section of your audience. It's inadequate to just diminish your desktop site; you need a dedicated mobile experience that's quick, user-friendly, and engaging. Is your website genuinely responsive, or are you just paying lip service to mobile?

Visual Storytelling

Gone are the days of limitless blocks of text. Visuals reign supreme. Premium images, videos, and animations can convey intricate information rapidly and memorably. However beware of stock photos that shriek "generic." Invest in initial visuals that capture your brand name's essence and inform your special story. A photo, after all, deserves a thousand words.

Navigating the ever-changing digital style landscape can be a challenging job. You desire to be ingenious, but what if your design wards off prospective clients? What if your message is lost in translation? The group at Fisher Agency understands this balancing act. They expertly blend cutting-edge style with user-centric principles, ensuring your site not only looks great but likewise drives results. They dive deep into your brand's identity, crafting a digital experience that resonates with your target market and sets you apart from the competitors. Their website design process guarantees you do not simply have a site; you have a powerful tool for growth.

• Interactive Elements: Engaging users through animations, micro-interactions, and gamification.
• Minimalism: Accepting simplicity and tidy style for a clutter-free experience.
• AI-Powered Style: Utilizing AI tools for style tips and automation.

A professional suggestion: Don't underestimate the power of whitespace! It's not just void; it's a design element that can improve readability and create a sense of calm. Utilize it tactically to guide the eye and emphasize key info.

Premier Jacksonville, FL Web Design Provider

Jacksonville, Florida, a lively hub in the Sunshine State, boasts a population surpassing 900,000, making it the most populous city in Florida and the largest city by location in the contiguous United States. Known for its beautiful beaches, extensive park system, and growing service climate, Jacksonville offers an unique blend of city facilities and natural appeal. The city is a major transport and warehouse, with a deepwater port and extensive highway and railway networks. Jacksonville's economy varies, with essential sectors including finance, health care, logistics, and advanced manufacturing. With a growing arts and culture scene, including museums, theaters, and music venues, Jacksonville offers a high quality of life for its locals and visitors alike.

If you are prepared to raise your online presence, reach out to Fisher Agency for a complimentary assessment. They can supply skilled advice and guidance on your Website Style Firm needs.

1. Website Design: Creating a site's look and feel and UX is vital to drawing in and keeping visitors. Effective Website Design elevates a brand and leads users seamlessly through the digital realm.
2. User Interface Design: User Interface Design centers on the aesthetic components and interaction of a computerized product. A carefully designed UI is essential for developing appealing and easy-to-use online experiences.
3. User Experience: User Experience focuses on how people feel when interacting with a digital product. It plays a key role in creating interesting and efficient online presences.
4. Responsive Web Design: Responsive web design guarantees optimal viewing experiences across multiple devices. It's essential for making dynamic digital platforms.
5. Html: Html gives the structure and material for webpages. It is essential for making the visual layout and engaging elements of online existence.
6. Css: Css dictates the visual presentation of online content, governing elements such as layout, colors, and fonts. This styling language is essential for creating attractive and user-friendly digital experiences.
7. Javascript: JavaScript enlivens web pages, rendering them interactive and lively. It's crucial for creating engaging user experiences in online environments.
8. Web Accessibility: Web Accessibility makes certain online content is usable by everyone, consisting of people with disabilities. Adding accessibility from the beginning of development results in more inclusive and user-friendly online experiences.
9. Web Development: Web Development is the creation and upkeep of locations on the internet, ensuring performance and user experience. It is vital for setting up an online existence and creating interesting digital stages.
10. Content Management System: A Content Management System (CMS) aids in developing, administering, and altering digital content. It allows users to build and keep an online presence without requiring to code.
11. Search Engine Optimization: Search Engine Optimization enhances online visibility through tactical content and technical modifications. This process is vital to boost a site's ranking and draw in more organic traffic, resulting in bigger success for any online business.
12. Wireframe: Mockups are basic layouts that define a digital product's layout and features. They are essential for planning user flows and content hierarchy before visual design starts for online platforms.
13. Prototype: An Prototype is a preliminarily version of a system, used to test and refine its functionality and user experience. In interactive application development, prototypes enable designers to visualize the design and progression of content before final development.
14. Bootstrap Framework: Bootstrap is a popular open-source framework for creating adaptable, mobile first web apps. It offers ready-made elements and utilities that streamline the procedure of making consistent and visually appealing websites.
15. Front End Development: Front End Development revolves around constructing the UI and interactive components of a site. It shapes the visual presentation and user experience of web applications.
16. Back End Development: Back End Development is the core that drives the functionality and data administration of web applications. It ensures seamless user interactions by handling server-side logic, databases, and APIs.
17. Hypertext Transfer Protocol: Hypertext Transfer Protocol is the foundation for data communications on the web, allowing browsers to request and get resources from servers. It determines how content is provided, affecting the structure and display of online works.
18. Domain Name System: This Domain Name System translates human-friendly names to IP addresses, directing users to the correct server. This is essential for online presence creation, making sure people can easily find and access content.
19. Web Hosting: Web Hosting offers the required server storage and framework for your website to be accessible online. This is a foundational component that allows the visual creation to reach its target audience.
20. Cross Browser Compatibility: Cross Browser Compatibility ensures a stable user experience across various web browsers. It's crucial for attracting a wider audience and maintaining the intended appearance and function of web creations.
21. Mobile First Design: Mobile-first design focuses on layouts and features for smaller screens first. This approach guarantees optimal user experiences on all devices when developing online platforms.
22. Conversion Rate Optimization: Conversion Rate Optimization (CRO) improves the user experience to direct more visitors to intended actions. Using CRO strategies is crucial for improving the performance of an online site and maximizing its potential.
23. Typography: Typography substantially impacts user experience by making content easy to read and interesting on digital interfaces. It creates visual hierarchy and brand identity, affecting how visitors perceive and interact with the platform.
24. Color Theory: Color Theory guides artistic choices, affecting user perception and engagement. Strategic application of color principles improves visual appeal and user experience for digital interfaces.
25. Information Architecture: Information Architecture organizes and orders content to guarantee usability and findability. It's vital for developing effective digital experiences.
26. User Centered Design: User Centered Design prioritizes the target audience's needs and preferences during the creation process. This approach ensures digital platforms are intuitive, accessible, and useful for their target users.
27. Human Computer Interaction: Human-Computer Interaction principles direct the development of easy-to-use digital interfaces. Taking into account these principles leads to more intuitive and efficient online experiences.
28. Usability: Usability ensures a site is simple to use and understand. It's essential for developing interesting online experiences that satisfy user needs well.
29. Prototyping: Prototyping is essential for imagining and evaluating engaging layouts before full development. It assists in improving user experience and identify possible issues early in the digital interface creation process.
30. Interaction Design: Interaction design determines how users interact with digital interfaces. It's crucial for crafting easy-to-use and enjoyable online experiences.
31. Visual Design: Visual design focuses on the artistic charm and user-friendliness of online interfaces. It molds user experience, guiding visitors through content with well-made layouts and engaging visuals for optimal interaction.
32. Accessibility: Accessibility ensures digital content is accessible by everyone, irrespective of ability. Focusing on it in development creates inclusive online experiences for all users.
33. User Research: User Research informs the process of creating useful online sites by understanding user needs and behaviors. This understanding ensures that the digital product meets user expectations and achieves its desired purpose.
34. User Testing: User feedback reveals how actual people interact with a digital product, identifying usability issues and informing improvements. This feedback is essential for developing effective and user-centered online experiences.
35. Navigation Design: Navigation Design leads users through online interfaces, ensuring simple access to wanted content. It's vital for good user experiences and efficient online property use.
36. Call To Action: An Call To Action inspires users to take a particular action. It's essential for guiding visitors and achieving goals on a digital platform.
37. Layout Design: Layout Design organizes items well and pleasingly. It's crucial for developing interesting and easy-to-use online displays.
38. Content Strategy: Content Strategy guides the plan, making, distribution, and governance of helpful and practical content. It ensures that content is in line with user needs and business goals, shaping the total digital presence.
39. Design Patterns: Design Patterns are reusable solutions to frequent software development problems. They make easier the making of websites by providing tested models.
40. Heuristic Evaluation: Heuristic Evaluation evaluates a user interface's usability based on established principles. It helps detect and correct design flaws in interactive systems, improving the general user experience and satisfaction.
41. Cognitive Load: Cognitive Load relates to the mental exertion necessary to process information. Reducing unnecessary Cognitive Load is vital for developing user-friendly online interfaces.
42. User Persona: User profiles are fictional, representative users that assist with decisions about site development. They ensure the final product satisfies intended user needs and goals, resulting in a more effective and user-centered digital experience.
43. User Interface: User Interface is the place of interaction between a user and a digital product. It plays a vital role in how users view and utilize online platforms.
44. Persona: Personas are fictional portrayals of ideal users, shaping content and layout decisions. They help adapt digital experiences to satisfy audience needs and boost engagement.
45. A/B Testing: A/B Testing contrasts a pair of variants of a webpage to determine which functions better with users. This data-oriented approach aids improve digital interactions for transactions and engagement.
46. User Journey: User Journey maps show how users relate to a product or service, describing their experiences and pain points. Grasping these journeys is key for creating easy-to-use and successful online platforms.
47. Task Analysis: Task Analysis identifies user goals and breaks them into more manageable steps. This informs the development of efficient and user-friendly online platforms.
48. Click Through Rate: Click Through Rate evaluates how frequently users select a specific link compared to how many times they view it. A high CTR suggests effective online layout and content, leading to increased user engagement.
49. Customer Experience: Client Experience shapes how users perceive a brand and its offerings. Positive digital interactions are vital for engagement and sales on online platforms.
50. Media Query: Media Query enable information adjustment for various display dimensions and device capabilities. This guarantees the best viewing experiences across different devices when accessing content online.
51. Viewport: The Viewport dictates how content scales on various screens. Setting it properly guarantees optimal viewing experience across various devices when creating for the internet.
52. Flexible Grid Layout: Flexible Grid Layouts offer a flexible framework for arranging information. They guarantee best user experience across different platforms and screen dimensions, enhancing online presence.
53. Flexible Images: Adaptable pictures adjust to different screen sizes, preserving visual appeal and preventing layout breakage. They are vital for making sure a positive user experience on various devices when online platform creation. Flexible Images
54. Fluid Layout: Fluid Layouts adapt to different screen dimensions, offering an best viewing experience across devices. This adaptability is essential for contemporary digital interfaces.
55. Progressive Enhancement: Progressive Enhancement is a plan for building applications that centers on key functionality initially, then adding enhancements for users with more modern browsers and internet connections. This approach ensures fundamental content and features are available to everyone, while providing an enriched experience for those with newer technology.
56. Bootstrap: Bootstrap is a well-known opensource framework for developing responsive, mobile-first online presences. It provides premade elements and utilities that expedite the process of designing interfaces for the internet.
57. Foundation Framework: Foundation Framework is a responsive front-end framework that provides a grid system, ready-made components, and templates. It streamlines the procedure of developing user interfaces for online platforms.
58. Web Standards: Web Standards ensure interoperability and accessibility across different browsers and devices. They provide a uniform base for developing digital content, encouraging a better user experience.
59. Screen Resolution: Screen Resolution impacts how content displays, affecting the visual elements and user experience. Adjusting to various screen sizes is essential for the best digital presentation.
60. Adaptive Web Design: Adaptive Web Design crafts experiences that adjust to various display sizes and devices. This method guarantees online content remains accessible and user-friendly on various platforms.
61. Touchscreen: Touchscreen have revolutionized how users engage with online content. Their responsiveness and intuitive gestures mold digital experiences for seeing on any type of screen.
62. Breakpoints: Breakpoints are key in responsive layouts, enabling content to adjust smoothly to various screen sizes. They guarantee optimal viewing experiences on various devices while building digital interfaces.
63. Progressive Web App: Progressive Web Apps enhance user experience by supplying app-like features directly through web browsers. They improve user interaction and accessibility for online presences.
64. Hypertext Markup Language: Hypertext Markup Language structures and presents content on the web. It is the foundation for making online introductions and interactive experiences.
65. Dom: The Document Object Model represents a page's structure, enabling dynamic content manipulation with code. It's essential for interactive user experiences and changing elements of a webpage.
66. Web Browser: Web Browser remain vital for seeing and interacting with web content, demonstrating how users will interact with online platforms. Therefore, developers must consider browser compatibility to guarantee their web creations are available and work correctly across different platforms.
67. Html5: Html5 is the base for structuring and presenting information on the internet. It empowers developers to create interesting and interactive web experiences.
68. W3C: The W3C develops standards for the World Wide Web, guaranteeing compatibility and accessibility across different platforms. Such standards greatly impact how online content is created and displayed.
69. Markup Language: Markup languages give the structure and material for virtual interfaces. They are critical for organizing information and defining how it's shown on the internet.
70. Semantic Html: Semantic Html uses meaningful tags to structure content, boosting accessibility and SEO. This organized approach improves the visitor experience and entire site creation.
71. Web Page: The Web Page is a basic building block for online presence, supplying content and functionality to users. Its meticulous layout and styling mold the overall user experience of the digital platform.
72. Hyperlink: Hyperlinks connect different pages, letting users to navigate content effortlessly. They are vital for creating site structure and easy-to-use interfaces.
73. Client Server Model: The Client Server Model allows users for them to ask for resources from a main server, allowing interactive and vibrant digital experiences. This architecture is vital for creating and providing up-to-date online applications.
74. Web Server: A Web Server provides content and functionality to users by way of the internet. It is a key component in organizing online presence and digital interfaces.
75. Frontend Development: Frontend Development crafts the user interface and experience of web apps. It connects the gap between backend functionality and user interaction, shaping how individuals see and interact with online platforms.
76. Web Typography: Web Typography is vital for making attractive and readable content online. Effective use of fonts and layout enhances user experience and reinforces a site's total aesthetic.
77. Media Queries: Media Queries allow content adjustment depending on device characteristics. This permits responsive layouts that provide the best viewing experiences across different screens.
78. Web Forms: Web Forms are vital for user interaction, letting visitors to submit information and engage with a site. Their efficient implementation substantially adds to a positive user experience and general site presentation.
79. Cascading Style Sheets: Cascading Style Sheets determines the graphic appearance of content organized with HTML. It handles aspects such as layout, colours, and fonts, guaranteeing a consistent and attractive user interface for online platforms.
80. Web Design: Web Design centers around the aesthetics and usability of internet sites. It shapes the user experience and general appeal of digital presences.
81. Box Model: The Box Model is a basic idea that defines how elements are organized on a webpage. It dictates the information, padding, border, and margin of items, affecting layout and spacing.
82. Flexbox: Flexbox is a CSS layout model that provides an effective method to arrange, align, and distribute room between items in a container, even when their size is unclear or dynamic. It's particularly helpful for developing responsive user UIs across different screen dimensions and device types.
83. Grid Layout: Grid Layout is a robust CSS tool for designing complicated and responsive page layouts. It enables programmers to accurately manage the positioning and dimensions of items, resulting in visually appealing and user-friendly digital experiences.
84. Selectors: The Selectors target certain HTML elements for styling. They are crucial for controlling the look of digital interfaces.
85. Properties: Features define the look and conduct of elements, affecting layout, colors, and responsiveness. They are vital for crafting visually attractive and functional online experiences.
86. Pseudo Classes: Pseudo Classes enhance styling by targeting elements based on their state or position, not just HTML structure. This dynamic control enhances user interface and interaction in digital development.
87. Css Variables: Css Variables streamline style, allowing efficient theme management and consistent aesthetics across digital UIs. These variables allow centralized oversight and easy changes of design aspects.
88. Specificity: Specificity in styling states which CSS rules are applied, ensuring elements render as intended. It's vital for handling conflicts and developing a predictable, sustainable user interface in digital platforms.
89. Inheritance: Inheritance fosters code reusability and uniformity by permitting design components to inherit properties from parent elements. This assures a streamlined and effective method to interface creation.
90. Css Frameworks: Css Frameworks make easier design and structure, providing ready-to-use components for crafting user interfaces. These frameworks speed up the process and assure uniformity across digital interactions.
91. Sass: Sass, a is a CSS preprocessor that enhances styling with features like variables and nesting. It streamlines the creation of sophisticated and organized layouts for digital platforms.
92. Less: Less is a CSS preprocessor that expands upon the capabilities of CSS, enabling developers to write more modular, easily maintained, and dynamic stylesheets. It simplifies the process of styling online platforms and web presences by adding features like variables, mixins, and functions.
93. Css Animations: Css Animations add life to UIs, improving user UX through engaging visual feedback. They have a vital role in making dynamic and interactive digital experiences.
94. Transitions: Transitions improve user experience by visually linking various states or sections. Thoughtful implementation guides users through interactive interfaces, boosting engagement and navigation.
95. Document Object Model: The Document Object Model (DOM) is a programming interface for HTML and XML documents. It embodies the structure of a page, letting scripts to in real-time access and update content, structure, and styles, thereby impacting constructing online presences.

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• Panama Park: Panama Park is a housing neighborhood in Jacksonville, FL, known for its quiet streets and neighborly atmosphere. It offers simple access to local services and parks, making it an attractive area for households and working individuals.
• Talleyrand: Talleyrand is a historic neighborhood in Jacksonville, Florida, known for its residential charm and proximity to the St. Johns River. The area boasts a mix of historic homes and local businesses, reflecting its vibrant community heritage.
• Dinsmore: Dinsmore is a residential neighborhood located in Jacksonville, Florida, known for its calm streets and neighborly atmosphere. It features a mix of single-family homes and local amenities, offering a suburban feel within the city.
• Garden City: Garden City is a thriving neighborhood in Jacksonville, FL, known for its mix of houses and neighborhood shops. It offers a close-knit community atmosphere with convenient access to city amenities.
• Grand Park: Grand Park is a vibrant neighborhood in Jacksonville, Florida, known for its traditional charm and diverse community. It features tree-lined streets, local parks, and a selection of small businesses that contribute to its inviting atmosphere.
• Highlands: Highlands is a vibrant neighborhood in Jacksonville, FL known for its charming residential streets and local parks. It offers a mix of historic homes and modern amenities, creating a inviting community atmosphere.
• Lake Forest: Lake Forest is a housing neighborhood located in Jacksonville, Florida, known for its calm streets and family-oriented atmosphere. It features a mix of detached houses, parks, and local amenities, making it a appealing community for residents.
• Paxon: Paxon is a housing neighborhood located in the west part of Jacksonville, Florida, known for its diverse community and affordable housing. It features a mix of standalone residences and local businesses, contributing to its close-knit, suburban atmosphere.
• Ribault: Ribault is a dynamic neighborhood in Jacksonville, Florida, known for its multicultural community and residential charm. It features a mix of historic homes and local businesses, contributing to its unique cultural identity.
• Sherwood Forest: Sherwood Forest is a housing neighborhood in Jacksonville, FL, known for its shaded streets and family-friendly atmosphere. It features a combination of old and modern homes, offering a quiet suburban feel close to city amenities.
• Whitehouse: Whitehouse is a living neighborhood located in Jacksonville, Florida, known for its calm streets and neighborly atmosphere. It features a mix of single-family homes and local amenities, making it a well-liked area for families and professionals.
• Cedar Hills: Cedar Hills is a vibrant neighborhood in Jacksonville, FL, known for its diverse community and quick access to local amenities. It offers a mix of residential and commercial areas, contributing to its dynamic and friendly environment.
• Grove Park: Grove Park is a living neighborhood in Jacksonville, Florida, known for its lovely historic homes and tree-lined streets. It offers a friendly community atmosphere with quick access to downtown services and parks.
• Holiday Hill: Holiday Hill is a living neighborhood in Jacksonville, Florida, known for its quiet streets and friendly community. It offers easy access to local parks, schools, and shopping centers, making it a appealing area for families.
• Southwind Lakes: Southwind Lakes is a housing neighborhood in Jacksonville, FL known for its tranquil lakes and well-maintained community spaces. It offers a peaceful suburban atmosphere with convenient access to local amenities and parks.
• Secret Cove: Secret Cove is a tranquil waterfront neighborhood in Jacksonville, FL, known for its peaceful atmosphere and picturesque views. It offers a mix of residential homes and natural landscapes, making it a favored spot for outdoor enthusiasts and families.
• Englewood: Englewood is a lively neighborhood in Jacksonville, FL, known for its varied community and deep cultural heritage. It offers a mix of residential areas, local businesses, and recreational spaces, making it a active part of the city.
• St Nicholas: St. Nicholas is a historic neighborhood in Jacksonville, Florida, known for its attractive early 20th-century architecture and dynamic community atmosphere. It offers a blend of residential homes, local businesses, and cultural landmarks, making it a one-of-a-kind and inviting area within the city.
• San Jose: San Jose is a vibrant district in Jacksonville, FL, known for its residential neighborhoods and commercial areas. It offers a combination of suburban living with convenient access to green spaces, shopping, and dining.
• Pickwick Park: Pickwick Park is a housing neighborhood in Jacksonville, Florida, known for its tranquil streets and neighborly atmosphere. It offers a mix of single-family homes and local amenities, making it a desirable area for families and professionals.
• Lakewood: Lakewood is a dynamic neighborhood in Jacksonville, FL known for its historic charm and multicultural community. It features a mix of residential homes, local shops, and parks, offering a welcoming atmosphere for residents and visitors alike.
• Galway: Galway is a housing neighborhood in Jacksonville, FL, known for its suburban atmosphere and neighborly living. It features a combination of single-family homes and local amenities, providing a quiet and family-friendly environment.
• Beauclerc: Beauclerc is a living neighborhood in Jacksonville FL, known for its quiet streets and family-friendly atmosphere. It offers a mix of detached houses and local amenities, making it a popular choice for residents seeking a suburban atmosphere within the city.
• Goodby's Creek: Goodby's Creek is a housing neighborhood in Jacksonville, FL, known for its peaceful atmosphere and proximity to nature. It offers a mix of suburban living with convenient access to local amenities and parks.
• Loretto: Loretto is a classic neighborhood in Jacksonville, Florida, known for its appealing residential streets and welcoming community atmosphere. It features a blend of architectural styles and offers easy access to downtown Jacksonville and nearby parks.
• Sheffield: Sheffield is a housing neighborhood in Jacksonville, FL, known for its peaceful streets and friendly atmosphere. It features a mix of private residences and local parks, making it a favored area for families.
• Sunbeam: Sunbeam is a lively neighborhood in Jacksonville, FL, known for its appealing residential streets and robust community spirit. It offers a combination of historic homes and local businesses, creating a inviting atmosphere for residents and visitors alike.
• Killarney Shores: Killarney Shores is a housing neighborhood in Jacksonville FL, Florida, famous for its tranquil streets and tight-knit community. It provides convenient access to nearby parks, schools, and shopping centers, making it a appealing area for families.
• Royal Lakes: Royal Lakes is a living neighborhood in Jacksonville, Florida, known for its tranquil environment and kid-friendly atmosphere. It features well-maintained homes, local parks, and simple access to nearby schools and shopping centers.
• Craig Industrial Park: Craig Industrial Park is a industrial and industrial area in Jacksonville, FL, known for its variety of warehouses, manufacturing facilities, and distribution centers. It serves as a key hub for area companies and contributes substantially to the city's economy.
• Eastport: Eastport is a dynamic neighborhood in Jacksonville, FL, known for its historic charm and waterside views. It offers a blend of residential areas, local businesses, and recreational spaces along the St. Johns River.
• Yellow Bluff: Yellow Bluff is a housing neighborhood in Jacksonville, Florida, known for its quiet streets and tight-knit community. It offers a mix of suburban homes and nearby amenities, providing a pleasant living environment.
• Normandy Village: Normandy Village is a residential neighborhood in Jacksonville, FL, known for its mid-century residences and kid-friendly setting. It offers easy access to nearby parks, schools, and retail centers, making it a preferred choice for residents.
• Argyle Forest: Argyle Forest stands as a residential community in Jacksonville, FL, recognized for its family-oriented environment and close access to shopping and schools. It features a mix of single-family homes, parks, and recreational amenities, making it a well-liked choice for suburban living.
• Cecil Commerce Center: Cecil Commerce Center is a extensive industrial and commercial district in Jacksonville FL, known for its advantageous location and comprehensive transportation infrastructure. It serves as a center for logistics, manufacturing, & distribution businesses, playing a key role in the local economy.
• Venetia: Venetia is a housing neighborhood in Jacksonville FL, known for its quiet streets and residential atmosphere. It offers convenient access to local parks, schools, and shopping centers, making it a favored area for families.
• Ortega Forest: Ortega Forest is a charming housing community in Jacksonville, FL, known for its historic homes and thick, tree-lined streets. It offers a calm suburban atmosphere while being quickly close to downtown Jacksonville.
• Timuquana: Timuquana is a living neighborhood located in Jacksonville, Florida, known for its tranquil streets and local parks. It offers a variety of single-family homes and close proximity to local amenities and schools.
• San Jose Forest: San Jose Forest is a residential neighborhood located in Jacksonville, Florida, known for its green greenery and kid-friendly atmosphere. The area features a combination of private residences and local parks, offering a quiet suburban environment.
• E-Town: E-Town is a vibrant neighborhood located in Jacksonville, Florida, known for its diverse community and historical significance. It features a combination of residential areas, local businesses, and cultural landmarks that enhance its unique character.

Fisher Agency

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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"What a great service run by incredible people."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

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+19043983699

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Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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When it comes to being successful in marketing in Jacksonville, Florida, brand awareness is a key component. Our team of marketing and web design experts is here to help build your brand and brand strategy to make sure it is cohesive across all of your platforms whether online, in-store, or elsewhere. We are here to create a brand strategy that best fits you and your business. We will walk you through everything the brand strategy and how we got it to where it is after we are finished with it. Knowing your brand strategy will set you up for success in the long haul.

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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

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   16. ^ "Rolling out mobile-first indexing". Official Google Webmaster Central Blog. Retrieved 2018-06-09.
   17. ^ Stone, John (2009-11-16). "20 Do's and Don'ts of Effective Web Typography". Retrieved 2012-03-19.
   18. ^ World Wide Web Consortium: Understanding Web Content Accessibility Guidelines 2.2.2: Pause, Stop, Hide
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   20. ^ Christensen, Mathias Biilmann (2015-11-16). "Static Website Generators Reviewed: Jekyll, Middleman, Roots, Hugo". Smashing Magazine. Retrieved 2016-10-26.
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